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After more than 40 years of selling Christian books and supplies under the name Christian Book Distributors, or CBD, the company recently announced it is changing its name because consumers were confusing the Christian company as a retailer of the other CBD, cannabidiol.
Christian Book Distributors is now ChristianBook.com. Its web address, cbd.com, redirects immediately to the new moniker, christianbook.com. The company said since the explosion in popularity of CBD oil, it was receiving hundreds of calls from people dialing the 1-800-CHRISTIAN phone number, thinking they had placed orders for cannabidiol from the Christian products company.
ChristianBook.com said the popularity of the new CBD was affecting its search engine rankings as well, solidifying the decision to make the name change. Two years ago, an Internet search for CBD showed Christian Book Distributors at the top of the list.
Christian Book got its start more than four decades ago in 1978 in Peabody, Massachusetts, when brothers Ray and Stephen Hendrickson joined forces to sell Christian products. The family also launched Hendrickson Publisher in 1980, a publishing house known for publishing academic, trade and reference books. Today, ChristianBook.com offers a huge variety of books, DVDs, music, gifts, church supplies, and Bibles and employs 600 people.
The company hopes the name change will sort out the confusion of being associated with cannabidiol, which can be sourced from hemp or marijuana. The change caught the attention of national media, thrusting the Christian company into the limelight, with media coverage from Newsweek, The New York Times, National Public Radio, and Fox Business.
“A person may call up and say, ‘Hey, I’m looking for my order,’ It’s like, ‘What did you order?’ ‘Oh, I ordered gummies.’ ‘You don’t have the right company,'” Ray Hendrickson, the chief officer of Christianbook, told The New York Times.
Today, an Internet search for “Christian book” or “cbd.com” puts ChristianBook company back at the top of the list.
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