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CBD – by now you have probably already heard about it. Lately, the substance has taken the media by storm. The beauty, fitness, medical and food industry has jumped on the CBD bandwagon in the last year or two as well. To say that the cannabis industry is booming is an understatement. But what is CBD and what is it used for? And why is it so popular?
CBD is a chemical compound known as a cannabinoid. CBD is a shorter term given to the cannabinoid called cannabidiol (CBD). CBD is extracted from the cannabis plant or from industrial hemp (the cannabis plant’s former cousin) in an oil form. Preclinical and clinical trials on the cannabis plant and the hemp plant, are clearly showing that these two plants both hold some impressive medical values.
One perk to CBD oil is that it doesn’t contain Tetrahydrocannabinol (THC) – another cannabinoid from the cannabis plant that produces an euphoric effect (psychoactive intoxication) – making CBD a legal substance.
While countries that have legalised cannabis can sell CBD taken from the cannabis plant, countries where cannabis is illegal have access to the hemp form of CBD, which is really the same, other than the fact that hemp CBD doesn’t contain THC.
There have been many studies on CBD and its potential to help treat a range of aliments. These studies are testing the effectiveness of CBD as a potential medicine. Studies suggest that CBD can help to treat:
Even GW Pharmaceuticals have been testing the cannabis plant and trying to create THC and CBD based drugs. Epidiolex is a brand new drug recently created by the British company to treat seizures associated with epilepsy, and this drug contains THC.
Another reason as to why CBD and the cannabis plant in general has gained a lot of media attention and popularity is because the beauty industry is starting to create makeup that is infused with CBD. But why?
Studies reveal that CBD contains anti-inflammatory, anti-aging and antioxidant effects, which in turn can be used to treat skin disorders such as eczema and mild-to-severe acne.
Since inflammation medications are prescribed to those suffering with acne, the beauty industry has found a market for CBD-infused beauty products to help those who struggle with the condition. CBD may also slow down the production of sebum, which causes acne.
Now, the beauty industry has created a vast amount of products infused with CBD from:
Another reason that CBD has grown so much in the beauty industry is because celebrities such as Jennifer Aniston are ranting and raving about the beauty benefits of CBD. It’s important to keep in mind, however, that there is plenty of advocacy based around social media, so while its important to keep an open mind, also do your own research and consult your doctor.
CBD-infused foods are also gaining strong momentum, and this might be due to many people sourcing healthier foods. While many of us associate cannabis-infused foods with cookies and brownies, CBD can also be added to healthier foods. Because of this, the food market has started to introduce CBD rich foods, and the results have been very promising. By 2020 the Hemp Business is estimated to grow in sales by 1.8million dollars.
While foods high in CBD will protif the food industry, it is also starting to attract those into health and fitness. So, the fitness industry has also begun to create CBD products such as protein powders and and other supplements infused with CBD.
With 4 massive industries on the CBD bandwagon it’s no wonder that this little oil has gained a mass amount of popularity so rapidly. Who knows what additional industries may be next?
While that being said, due to the lack of quality control and regulation on the growing, extraction and production of cannabis, it’s important that you source CBD oil from a reputable place. It’s also important that if you want to use CBD, for any reason, that you consult a medical professional and/or your local physician.
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