- Information we collect
From time to time, we may offer the option to take quizzes or surveys regarding the Sites, our services or offerings, your consumer preferences, and other related topics. These quizzes and surveys are optional and not required in order to browse the Sites. If you abandon a quiz or survey, we will still have collected the responses you provided up to that point. If you choose to participate in quizzes or surveys, your responses will only be considered Personal Information to the extent they are combined with your Contact Information or other Personal Information.
We may also collect data about the device you’re using to access our website. This data may include the device type, operating system, unique device identifiers, device settings, and geo-location data. What we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us. Technical Data are not generally considered Personal Information unless they are combined with your Contact Information or other Personal Information.
Contact Information, Quiz/Survey Responses, and Technical Data are collectively referred to in this policy as “information.” We may combine your Quiz/Survey Responses and certain non-identifying Technical Data with that of other Site users to create audience segments of aggregated data (for example, statistical, demographic and usage data). However, that data is not combined with your Contact Information and is not Personal Information under this Policy.
- Use of information
We may use and disclose information for the following purposes:
- to develop, provide, support and improve the Sites and our services and offerings;
- to customize or personalize your experience with our Sites and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Sites and third-party sites as more particularly described in Section 5 below;
- to contact and communicate with you, including through email (you can unsubscribe at any time);
- for internal record keeping and administrative purposes;
- for analytics, market research and business development purposes, including as more particularly described in Section 5 below; and
- to comply with our legal obligations and resolve any disputes that we may have.
- Disclosure of information to third parties
Online Advertising & Business Partners. Please see Section 5 below for information regarding how we use various online advertising technologies. In addition, we may disclose aggregated or identifiable Quiz/Survey Responses, Technical Data, and Contact Information alone or in combination with each other, to third parties for their business or direct marketing purposes.
Legal & Compliance Disclosures. Lastly, we may disclose your information to authorized third parties if we believe we are required to do so in accordance with applicable law, to respond to a lawful request by a public authority, or if we believe that such disclosure is necessary or appropriate to protect our rights, safety, or property or the rights, safety and property of others.
- International transfers
- Cookies & Tracking
Advertisers may also use technologies like cookies and web beacons to enable them to recognize your computer each time they send you an advertisement even when you are visiting another site. As a result, the advertiser would have the ability to deliver targeted advertisements that they believe would be of most interest to you. We do not have access to or control of the cookies that may be placed on your computer by third-party advertisers.
You can opt-out of receiving targeted ads from advertisers and ad networks that are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the NAI Website and the DAA Website.
In addition, some web browsers and devices allow you to broadcast a preference that your activities online not be “tracked.” At this time, our Sites do not take action in response to “do not track” signals.
We use commercially acceptable means to keep your Personal Information secure and to prevent unauthorized access, or disclosure. That said, no method of electronic transmission or storage is 100% secure and we cannot guarantee absolute data security.
110 Spadina Avenue, Suite 300, Toronto, Ontario M5V 2K4
- Other sites
Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.
- Changes to this policy
This policy is effective as of 23 April 2019 and was last revised on June 26, 2020.